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Los Angeles County Metropolitan Transportation Authority

Job Specification

EXECUTIVE OFFICER, COMMUNICATIONS

 

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Pay Grade
HBB ($159,182.40 - $198,723.20 - $238,264.00)
Job Summary

Provides executive direction in the development and execution of Communications goals, objectives, and strategy for the agency while building and sustaining Metro’s mission to build a world class transportation system to transform the quality of life in all communities.  Will serve as part of the senior leadership team and will lead the successful execution of all communications efforts in one of the following areas:  Arts and Design, Community Relations, Customer Care, Government Relations, Marketing or Public Relations.

Duties and Responsibilities
  • Develops and executes departmental strategy and ensures alignment with agency goals

  • Directs efforts to manage Metro’s External Communications policy while developing key messages for projects, programs, and initiatives

  • Leads budget development and management, including proactively evaluating and optimizing resources on an ongoing basis

  • Analyzes communications plans to identify successes and areas for improvement; modifies processes as necessary to provide a clear path to ensure team success and alignment with Metro’s mission and goals

  • Directs the development and implementation of work plan goals, objectives, policies, procedures, and work standards for assigned function, and monitors progress

  • Consults with and recommends to Metro management, Board of Directors, and municipal and transportation officials on the direction, progress, preparation, and funding of external facing policies and programs

  • Develops and directs coordination of and promotion of programs and policies, including negotiating contractual agreements with private entities, as well as other public agencies

  • Develops and reviews scope of work for contracts; resolves legal, contractual, and technical issues

  • Establishes and maintains relationships with Metro Board members and Board staff; regional and local elected officials; and business, professional, civic, government, and community groups regarding Metro plans, policies, programs, and services to build trust and foster key strategies and initiatives

  • Directs the development of extensive customer-related and/or Communications programs and studies, including evaluations of existing and proposed services, costs, productivity, cost-effectiveness, and service area impact,

  • Assists executive management in responding to inquiries, complaints, and investigations

  • Prepares and presents written and oral reports to Board members, Metro management, government officials, key stakeholders, community groups, and the general public

  • Represents Metro before public officials, private entities, professional, civic, governmental groups, and at community and special events

  • Recruits, supervises, and evaluates assigned staff; manages staff personnel issues

  • Establishes and implements performance measures and evaluates staff performance

  • Communicates Metro’s safety vision and goals; oversees the implementation of agency and departmental safety rules, policies, and procedures; and maintains accountability for the safety performance of all assigned employees

  • Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out

May be required to perform other related job duties

Essential Knowledge, Skills and Abilities

Knowledge of (defined as a learned body of information that is required for and applied in the performance of job tasks)

  • Theories, principles, and practices of marketing, advertising, public policy, communications, web and social media, and public engagement

  • Organizational structure, functioning, and protocol of public agencies and state/federal/local governments

  • Research theories and techniques

  • Social and political issues influencing transportation programs

  • Administration methods, including goals setting, program and budget development and implementation, capital and operating budgets, funding sources, and finance best practices

  • Decision making processes and implementation

  • Modern management theory, including staff management

 

 

Skill in (defined as the proficient manual, verbal, or mental utilization of data, people, or things)

  • Directing the overall operations of a major function within Communications

  • Developing and editing high-quality materials

  • Making presentations and publicly speaking to large audiences

  • Determining strategies to achieve goals

  • Establishing and implementing policies and procedures

  • Management of staff, projects, programs, and initiatives

  • Planning and administering a departmental budget

  • Analyzing situations, identifying problems, recommending solutions, and evaluating outcomes

  • Exercising sound judgment and creativity in making decisions

  • Communicating effectively orally and in writing

  • Exhibiting diplomacy and tact when communicating with others

  • Interacting professionally with Metro employees, Board of Directors and Board staff, elected officials, stakeholders, and the public

  • Supervising, training, and motivating assigned employees

  • Mediating and negotiating

 

Ability to (defined as a present competence to perform an observable behavior or produce an observable result)

  • Manage a diverse team of individuals

  • Build a high performing culture

  • Establish and implement performance measures for the department and staff

  • Collaborate with internal and external partners

  • Plan financial and staffing needs and resource allocations

  • Understand, interpret, and apply laws, rules, regulations, policies, procedures, contracts, budgets, and labor/management agreements

  • Represent Metro before public officials, private entities, professional, civic, governmental groups, and community and special events

  • Prepare comprehensive reports and correspondence

  • Handle highly confidential information and materials

  • Read, write, speak, and understand English

Minimum Qualifications

A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position.  Additional experience, as outlined below, may be substituted for required education on a two-for-one-year basis.  A typical combination includes:

Education

  • Bachelor′s Degree in Business, Public Administration, Public Policy, Marketing, Communications, or a related field; Master′s Degree in a related field preferred

Experience

  • Eight years of relevant senior management-level experience in customer relations; marketing; government relations; communications; public affairs/relations; public art or public engagement

Certifications/Licenses/Special Requirements

  • A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
Special Conditions

The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job.  Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions.

Working Conditions:

  • Typical office situation
  • Close exposure to computer monitors and video screen

Physical Effort Required:

  • Sitting at a desk or table
  • Operate a telephone or other telecommunications device and communicate through the medium
  • Type and use a keyboard and mouse to perform necessary computer-based functions
  • Communicating through speech in the English language required
 

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Job GroupJob Class CodeFLSA StatusDate OriginatedDate Revised
Non-Contract1062Exempt30-JAN-2030-JAN-20

Disclaimer
This classification is at-will and the incumbent serves at the pleasure of the hiring authority.

This job specification is not to be construed as an exhaustive list of duties, responsibilities, or requirements.

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